The COVID-19 pandemic has been hard on everyone. From families and businesses to schools, sports teams, hospitals and airports, there’s not much left untouched by the virus.
One entity hit especially hard by COVID-19: nonprofits.
“Nonprofits are just really, really stressed and struggling,” said Karis Stoudamire-Phillips, director of Corporate Social Responsibility for Moda. “Nonprofits are being inundated by people who have never had to apply for resources before but now are having to look to nonprofits (to meet their) needs. So nonprofits are needing more funding, more volunteers. They’re just needing more everything.”
What’s made the pandemic even harder for nonprofits is the new reality that has all but outlawed in-person gatherings. Organizations used to raising critical funding and recruiting volunteers at galas, auctions and other live events have had to shift tactics to stay afloat. That’s meant perfecting the virtual event, which Stoudamire-Philips said some nonprofits have absolutely mastered.
“I have seen these virtual events grow and just flourish,” she said. “With the technology, they’re just really making you feel like you are still in the room and that you can still connect with the cause.”
Businesses have been stepping up and helping nonprofits, as well. It’s often been the case that businesses will band together to provide collective resources to help nonprofits.
Being flexible is key for nonprofits navigating COVID-19, but Stoudamire-Phillips said it’s also important for individuals to remember that they can still help out nonprofits, too.
A few ways to do just that:
- Consider volunteering virtually. Many organizations are still recruiting volunteers who can help from afar.
- Make a donation. If you aren’t able to donate financially, consider donating other items that nonprofits may need, including used clothing, furniture or school supplies.
- Support social impact organizations who are being responsive to the needs of those being disenfranchised in society.
“We’re all suffering, but those organizations especially need our help,” Stoudamire-Phillips said, “and if you can, try to help them.”